Privacy Policy
Last Updated: January 3, 2026
Introduction
This Privacy Policy describes how [Your Company Name] ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you use our website and equipment rental services.
By using our website and services, you agree to the collection and use of information in accordance with this Privacy Policy.
Information We Collect
Categories of Personal Information Collected (Last 12 Months)
In the past 12 months, we have collected the following categories of personal information from California residents:
A. Identifiers
- Real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, phone number, or other similar identifiers
- Examples from our services: Name, email address, phone number, mailing address, IP address
B. Personal Information Categories Listed in California Customer Records Statute (Cal. Civ. Code § 1798.80(e))
- Name, signature, address, telephone number, driver's license or state identification card number, bank account number, credit card number, debit card number, or other financial information
- Examples from our services: Name, address, phone number, payment card information, bank account information for payment processing
C. Commercial Information
- Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
- Examples from our services: Equipment rental history, rental preferences, transaction records
D. Internet or Network Activity
- Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement
- Examples from our services: Website usage data, pages visited, interaction with our site
E. Geolocation Data
- Physical location or movements
- Examples from our services: General location based on IP address
Sources of Personal Information
We collect personal information from the following sources:
- Directly from you: When you fill out rental forms, sign contracts, create an account, or communicate with us
- Automatically: Through cookies and similar technologies when you use our website
- Third parties: From payment processors and identity verification services
- Public sources: Such as government databases for identity verification when required
Personal Information You Provide
When you rent equipment from us, we collect:
- Contact Information: Name, email address, phone number, and mailing address
- Payment Information: Credit card details, bank account information, and billing address
- Identification Information: Government-issued ID details for verification purposes
- Rental Information: Equipment rental history, rental agreements, and contract details
- Communications: Any correspondence you have with us through email, phone, or our website
Information Collected Automatically
When you visit our website, we may automatically collect:
- Usage Data: IP address, browser type, device information, pages visited, and time spent on pages
- Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your browsing experience
How We Use Your Information
We use your personal information for the following business and commercial purposes:
Business Purposes
- Processing Rentals: To process your equipment rental requests and manage rental agreements
- Contract Management: To maintain records of rental contracts and agreements
- Payment Processing: To process payments and prevent fraudulent transactions
- Communication: To contact you regarding your rentals, send confirmations, and provide customer support
- Service Improvement: To improve our website, services, and customer experience
- Security: To protect against unauthorized access, fraud, and other security issues
- Legal Compliance: To comply with applicable laws, regulations, and legal processes
- Debugging: To identify and repair errors that impair existing intended functionality
- Internal Research: For internal research for technological development and demonstration
Commercial Purposes
We do not use your personal information for commercial purposes beyond what is necessary to provide you with our equipment rental services.
Sensitive Personal Information
We collect and use the following sensitive personal information only as necessary to provide our services:
- Government-issued identification numbers: For identity verification
- Financial account information: For payment processing
We do not use or disclose sensitive personal information for purposes other than those specified in CPRA Section 7027(m).
How We Share Your Information
We do not sell your personal information to third parties for monetary consideration.
Categories of Third Parties With Whom We Share Information
We may share your personal information with the following categories of third parties:
- Payment Processors: Third-party payment processors to complete transactions (we share identifiers, financial information, and commercial information)
- Service Providers: Companies that help us operate our business, such as hosting providers, email services, and customer support platforms (we share identifiers, internet activity, and commercial information)
- Identity Verification Services: For fraud prevention and verification purposes (we share identifiers and government identification information)
- Legal Authorities: When required by law or to protect our rights, property, or safety (we may share any category of information as legally required)
- Business Transfers: In connection with a merger, acquisition, or sale of assets (we may share any category of information)
All third parties are contractually required to maintain the confidentiality of your information and use it only for the purposes we specify.
Sale and Sharing of Personal Information
Sale of Personal Information: We do not sell your personal information for monetary or other valuable consideration.
Sharing for Cross-Context Behavioral Advertising: We may share certain information (such as identifiers and internet activity) with advertising partners for targeted advertising purposes. This may constitute "sharing" under the CCPA. California residents have the right to opt-out of such sharing.
Do Not Sell or Share My Personal Information
If you are a California resident and wish to opt-out of the sharing of your personal information for targeted advertising:
- Click the "Do Not Sell or Share My Personal Information" link in our website footer, or
- Contact us using the information provided in the "Contact Us" section below
We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age.
Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Secure Socket Layer (SSL) encryption for data transmission
- Secure storage of payment information
- Regular security assessments
- Limited access to personal information by authorized personnel only
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Data Retention
We retain your personal information for as long as necessary to:
- Fulfill the purposes outlined in this Privacy Policy
- Comply with our legal obligations
- Resolve disputes and enforce our agreements
- Maintain records required for tax and accounting purposes
Rental contracts and payment information are typically retained for seven years in accordance with standard business practices and legal requirements.
General Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request access to the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information, subject to legal obligations
- Objection: Object to the processing of your personal information
- Portability: Request a copy of your information in a portable format
- Withdraw Consent: Withdraw consent where processing is based on consent
California Residents' Rights (CCPA/CPRA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Right to Know: You have the right to request that we disclose:
- The categories and specific pieces of personal information we have collected about you
- The categories of sources from which we collected your personal information
- The business or commercial purpose for collecting, selling, or sharing your personal information
- The categories of third parties with whom we share your personal information
- The categories of personal information we have sold or shared, if any, and the categories of third parties to whom it was sold or shared
Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions under California law.
Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
Right to Opt-Out: You have the right to opt-out of the sale or sharing of your personal information. We do not sell your personal information to third parties. We may share personal information for targeted advertising purposes, and you have the right to opt-out of such sharing.
Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of your sensitive personal information to only what is necessary to provide our services.
Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA privacy rights.
Authorized Agents: You may designate an authorized agent to make requests on your behalf. We may require proof of authorization and verification of your identity before processing such requests.
Response Timeframe: We will respond to verified requests within 45 days of receipt. If we require more time (up to an additional 45 days), we will inform you of the reason and extension period in writing.
How to Exercise Your Rights: To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We may need to verify your identity before processing your request.
Cookies
Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device. You can control cookie settings through your browser preferences. Note that disabling cookies may affect the functionality of our website.
Types of cookies we use:
- Essential Cookies: Necessary for the website to function properly
- Analytics Cookies: Help us understand how visitors use our website
- Advertising Cookies: Used to deliver relevant advertisements (you can opt-out of these)
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes. Material changes will be communicated to you via email or through a prominent notice on our website.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Gainesville Grip & Camera
1029 NW 39th Dr.
Gainesville, FL 32605
Email: gnvfilmrental@gmail.com
Phone: 352-562-6105
For California Residents:
To exercise your CCPA rights or for questions about our privacy practices under California law, you may contact us using the information above.
You may also designate an authorized agent to submit requests on your behalf. Authorized agents must provide proof of authorization, and we may require you to verify your identity directly with us.